Mercedes defends removal of Schumacher branding

Mar.15 (GMM) Mercedes has defended its decision to remove the ‘KeepFightingMichael’ hashtag branding from the livery of its F1 car.

Ever since former team driver Michael Schumacher’s horror skiing crash and brain injuries some years ago, Mercedes has published the supportive message on its car.

But some fans have noted with dismay that the 2017 silver car does not feature the Schumacher branding.

A team spokesman told the German newspaper Bild: “It was removed to free the way for future usage of the message.

“Now, ‘Keep Fighting’ is an initiative founded at the end of 2016 to encourage people based on Michael’s legendary fighting spirit.

“Mercedes and the family of Michael Schumacher will work together on a variety of common activities which will be communicated in time,” the spokesman added.

Related News

  • 15/10/2018 Todt visits Schumacher ‘twice a month’ Oct.15 (GMM) FIA president Jean Todt admits he visits his friend Michael Schumacher "twice a month". Once the great German's boss at Ferrari, Frenchman Todt is now a close family friend […]
  • 14/03/2016 ‘No alternative’ to Schumacher silence – manager Mar.14 (GMM) Michael Schumacher's manager has defended the ongoing secrecy about the condition of the most successful F1 driver of all time. Now more than two years after his skiing […]
  • 26/05/2017 Privacy ‘in Schumacher’s interest’ – manager May 26 (GMM) Keeping Michael Schumacher out of the public eye for the past three and a half years was in the F1 legend's "interest". That is the claim of Sabine Kehm, who is the seven […]
  • 02/01/2019 Manager warned Schumacher against F1 return Jan.2 (GMM) Michael Schumacher's former manager says he advised the seven time world champion against returning to F1 in 2010. Schumacher, who turns 50 this week, retired in 2006 but […]
  • 04/09/2017 Hamilton wants to know Schumacher condition Sep.4 (GMM) Lewis Hamilton says he would like to know the current physical condition of F1 legend Michael Schumacher. At Monza, the Briton sped past the all-time record for pole […]
  • 07/01/2019 Brawn eyes ‘solutions’ to Schumacher injuries Jan.7 (GMM) Ross Brawn is confident there will be "solutions" to Michael Schumacher's brain injuries in the future. The F1 sporting boss is a close friend of F1 legend Schumacher, whose […]
  • 13/07/2019 Schumacher ‘communication’ not the same – Todt Jul.13 (GMM) Jean Todt has admitted that "communication" with Michael Schumacher is now compromised. More than five years after the seven time world champion's French skiing accident, […]
  • 21/10/2015 Still ‘hope’ for Schumacher recovery – Brawn Oct.21 (GMM) One of Michael Schumacher's closest friends and former colleagues says there is still "hope" the F1 legend will recover. As the two-year anniversary of the former Ferrari […]
  • 06/12/2017 Schumacher ‘would love’ to attend FIA event Dec.6 (GMM) Figures close to Michael Schumacher say the F1 legend was missed at an FIA function this week. F1's governing body launched its hall of fame, and seven time world champion […]
  • 28/05/2016 Manager keeps ‘hope’ of Schumacher recovery May 28 (GMM) Michael Schumacher's manager on Friday collected a lifetime achievement award, organised by the Nurburgring, on behalf of the F1 legend. "This award is an acknowledgement of […]