Australia investigating ‘Mission Winnow’ branding

Feb.8 (GMM) Australian authorities have launched an investigation into Ferrari’s new ‘Mission Winnow’ branding.

The branding is an initiative of the team’s title sponsor Philip Morris, maker of Marlboro cigarettes.

The company says the brand promotes smoking alternatives and other initiatives, but some believe it is a clever way to keep Marlboro and the similar logo and colours in the front of F1 fans’ minds.

Melbourne’s The Age newspaper said an investigation has been launched in Australia ahead of the 2019 season opener in Melbourne next month.

The investigations are being carried out by the federal health department, the Victorian state equivalent, and the Australian Communications and Media Authority.

“It (Mission Winnow) has nothing to do with F1 cars, that’s for sure,” said Australian anti-smoking campaigner John Cunningham.

Philip Morris said the company “always respects the laws that apply to our activities”.

“The campaign does not advertise or promote any branded products.”

Related News

  • 18/02/2019 Another complaint against tobacco sponsorship lodged Feb.18 (GMM) A controversy surrounding the clandestine return of tobacco advertising in F1 is deepening. Ferrari's main backer Philip Morris, the maker of Marlboro cigarettes, is being […]
  • 14/05/2015 Ferrari quietly extends Marlboro deal May 14 (GMM) Tobacco giant Philip Morris has quietly extended its sponsorship deal with Ferrari, the Bloomberg news agency reports. Even though the red F1 cars can no longer display a […]
  • 18/05/2016 Ecclestone backs Melbourne’s secret F1 fee May 18 (GMM) Bernie Ecclestone has joined the local state government in Australia in refusing to divulge the cost of the annual formula one race. The race fee paid by Melbourne […]
  • 02/08/2017 Binotto pushing for Ferrari top job – report Aug.2 (GMM) A power struggle is threatening to disturb the focus of Ferrari's push to end a ten-year championship drought. Sebastian Vettel pushed his lead over Mercedes' Lewis Hamilton […]
  • 01/03/2015 Arrivabene willing to ‘provoke’ Ecclestone Mar.1 (GMM) Maurizio Arrivabene is quickly climbing the ladder as arguably one of the most popular team bosses in formula one. A former Philip Morris executive, and bearing a striking […]
  • 11/12/2017 Ferrari eyes ‘healthy cigarette’ sponsor – report Dec.11 (GMM) Ferrari could be about to announce a 'new' major sponsor for 2018. Recently, the Spanish bank Santander announced that it is leaving Ferrari and F1. The Spanish newspaper […]
  • 22/05/2015 Vettel featured in giant cigarette ads May 22 (GMM) Sebastian Vettel says he has no problem being featured as the new 'Marlboro man'. In many countries, and in formula one in general, tobacco advertising is strictly banned. […]
  • 13/09/2015 Melbourne secures F1 future until 2023 Sep.13 (GMM) Race organisers in Melbourne have added yet another three years to the contract of the Australian grand prix. Last August, amid uncertainty over the future of the […]
  • 13/03/2015 Melbourne scoffs at Sydney Harbour Bridge bid Mar.13 (GMM) Melbourne officials have scoffed at reports Sydney is lining up as an alternative host of the Australian grand prix. Reports coinciding with Albert Park's twentieth […]
  • 07/03/2015 Melbourne promised season opener, day race Mar.7 (GMM) Melbourne is guaranteed its place at the top of F1's annual calendar, it has emerged. Local media Fairfax has revealed Melbourne's new race contract until 2020 stipulates the […]