Haas sponsor sued over logo

Feb.12 (GMM) The controversy around Haas’ new title sponsor continues.

Already, there is scepticism about the legitimacy of Rich Energy, a British energy drink headed by the long-bearded William Storey.

Now, it emerges that Rich is heading to court next month.

In the days just prior to the start of the 2019 season, Storey’s company will be in court on 12 and 13 March 2019.

According to Intellectual Property Court documentation, the case was filed by ATB Sales. The British company owns Whyte Bikes, whose antler-like logo is almost identical to Rich Energy’s.

At the launch of Haas’ 2019 livery, Storey admitted he wanted the black and gold livery colours because they reminded him of the John Player Special car raced by Ayrton Senna.

“We have evolved it, because otherwise it would have been a total copy of the 80s livery,” team boss Gunther Steiner said.

“As long as the car is beautiful and the name of Gene (Haas)’s company is there, the boss is happy,” he added.

Related News

  • 31/01/2019 ‘Everything ok’ with new Haas sponsor – boss Haas is not worried about any scepticism surrounding the American team's new title sponsor. Last October, it was announced that Haas will change its livery for 2019 after signing a deal […]
  • 15/05/2019 Haas may need to tweak 2019 F1 car livery May 15 (GMM) Haas may need to tweak the livery of its 2019 car following a court ruling. In February, we reported that the American team's new title sponsor, Rich Energy, was being sued […]
  • 08/02/2019 Haas sponsor slams F1 conspiracy theorists Feb.8 (GMM) Haas' new title sponsor has dismissed as conspiracy theorists those who wonder about the credibility of the Rich Energy brand. The American team's new black and gold car is […]
  • 08/06/2019 Haas removes ‘stag’ logo in Canada Jun.8 (GMM) Haas has removed the 'stag' logo from its F1 livery in Canada. Recently, title sponsor Rich Energy lost a trademark dispute with a bicycle manufacturer that alleged its […]
  • 09/10/2015 Uncertainty still hanging over Lotus Oct.9 (GMM) Renault has signed a letter of intent, but that does not mean life at Lotus suddenly became comfortable. The Enstone team refuted rumours that it was locked out of its […]
  • 26/08/2015 ‘No panic’ as Lotus looks into uncertain future – Grosjean Aug.26 (GMM) Even amid high speculation about the team's future, Lotus is continuing to plan ahead. The last word about the Enstone team was that, as buyout talks with Renault […]
  • 04/09/2015 Grosjean not treating Monza as last Lotus race Sep.4 (GMM) Romain Grosjean has not denied paddock speculation that, if the Renault deal now falls through, Monza could be Lotus' final appearance at a grand prix. On the one hand, the […]
  • 22/08/2015 Pic admits Lotus ‘did not respect the contract’ Aug.22 (GMM) Yet another cloud has formed above the troubled Lotus team's garage. The story began to emerge on Friday, when the Enstone team broke the personnel curfew at […]
  • 01/03/2017 Ferrari ‘close’ to Mercedes – Steiner Mar.1 (GMM) Mercedes and Ferrari are leading the 2017 pack, according to a rival chief. After two days of testing, the boss of the small American team Haas said: "The Mercedes is a […]
  • 31/03/2019 Haas sponsor targets world championship Mar.31 (GMM) William Storey, the top sponsor at Haas, says he wants the American team to be world champion. The long-bearded Briton caused a stir earlier this year by saying he wanted […]